“Opens up possibility to disrupt a whole category”….they say. What a load of tosh…
Aquaculture disrupted the seafood category and now supplies over 50% of seafood.
These sort of stories are more like riding on the coat-tails of aquaculture’s success.
Of course if your baseline is zero a small increase is still a huge growth.
But can other protein sources grow over 7% per year for 30 plus years and with no end in sight – like aquaculture has done?
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