An Australian Tourism US project that also raised interest in US shrimp consumption domestically – not just tourism.
Shrimp associated with vacations, sun and healthy eating.
Tourism (and Health) Ministries should not underestimate the power of the mighty Prawn to support their agendas.
On another level the shrimp industry could benefit from a generic US marketing approach but with a global and fragmented industry who will finance? Of course a specific certification and marketing program will help differentiate and also a “rising tide lifts all boats”.
On a further level shrimp industry players should specifically look at owning their own supply chain down to end consumers – not just as a label.