Prawn specific marketing by PescaNova

Rodolfo and Bigotes – Christmas publicity in Spain.

Resurrecting an old favorite character PescaNova in Spain upgrade with Vicente del Bosque.

While targeting the Argentian Red – yes, latest technologies has resulted in a massive increase in quality of this fished shrimp.

Was this heads-on promotion detrimental to farmed shrimp sales in Spain or did the TV marketing – seen daily on National TV and every Spanish home has an always on TV in eating area – also increase sales of all shrimp consumption?

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