Promising to tell you the Prawn, the whole Prawn and nothing but the Prawn…….here I shine a light on global shrimp aquaculture and downstream markets……for those looking in from outside and those inside interested in the wider outside. Food trends, intelligence, tech, regulatory, investment and some fun, way out, or even wacky, shrimp material….
The insight was crystallized for Prawnmaster with the understanding behind the realization of the purpose.
Alternative to meat offerings are always welcome, especially with an older health conscience public. The approach was via a nutritional and health angle. A way to deliver healthier options. Not to compete necessarily.
Uptake by millennial’s (hip technology) and narrative being used as a vegan banner is NOT the driver just collateral to the massive market of meat loving humans looking at their guts. The new microbiome burger.
BUT no-one goes into a restaurant and looks for an alternative to shrimp – except maybe unless you are a vegan….market just not there then to enter into at any volume with a purpose or proposition….
……shrimp aquaculture needs to lay aspirational groundwork to stay Beyond current commodity shrimp markets. Be one step ahead. Reaching out for tomorrow.
Similar marketing ploy to what we had with Marine Harvest International shrimp division back in the mid 1990’s. Sell the seed and feed, support with grow-out. Receive final product, brand and export. Ours was Xcellent Brand at Empress International
Is this where also DNA traceability comes into play for customers? On the pack B2C?
Those in shrimp industry have no need to worry…….millenials are not leading trend…in fact had negative plant based food growth. It is the older generation becoming more flexitarian that really are leading the charge.