The insight was crystallized for Prawnmaster with the understanding behind the realization of the purpose.
Alternative to meat offerings are always welcome, especially with an older health conscience public. The approach was via a nutritional and health angle. A way to deliver healthier options. Not to compete necessarily.
Uptake by millennial’s (hip technology) and narrative being used as a vegan banner is NOT the driver just collateral to the massive market of meat loving humans looking at their guts. The new microbiome burger.
BUT no-one goes into a restaurant and looks for an alternative to shrimp – except maybe unless you are a vegan….market just not there then to enter into at any volume with a purpose or proposition….
……shrimp aquaculture needs to lay aspirational groundwork to stay Beyond current commodity shrimp markets. Be one step ahead. Reaching out for tomorrow.