De-Commoditize Your Prawn. Branded value adding…

Vannamei is a luxury good that is traded as a commodity.

Buyers have been value stripping for several decades now. Why? Because geographically global supply and fragmented production base has allowed it to…..and with that price lowering came growth…..

In the shrimp farming industry most do not have the B2C branding and stick with B2B and commodity production……

There are a few who do have end consumer eyeballs and with this the differentiation…