Promising to tell you the Prawn, the whole Prawn and nothing but the Prawn. Here I shine a light on global shrimp aquaculture and downstream markets. For those looking in from outside and those inside interested in the wider outside. Food trends, intelligence, tech, regulatory, investment and some fun, way out, or even wacky, shrimp material. Compressing 4,000 years of shrimp knowledge into 40 years – and counting.
A shrimp has also the right to know life. It has a head and eyes. At least in most consumer markets – unless highly processed – shrimp have heads.
Growing cells and calling the meat produced shrimp is not correct.
This is about labelling, marketing and clear information for consumer knowledge.
Prawnmaster's Blog 