All power to the Prawn with the informed choice offering…

Sustainable Shrimp Partnership (SSP) launches a Consumer App for Traceability based on Blockchain Technology

To be Prawn under a wandering star……shrimp business buys MOWI.

Will salmon giant Mowi ever expand back into shrimp farming? It already was in the sector – during the Taura syndrome time in Ecuador in the 1990’s

Value addition processing was key to increased turnover with a model based on supplying farmers financing via seed and feed – in exchange for finished shrimp.

Farm productivity had plateaued with Taura – Ecuadors export growth only came about by increased hectareages under culture.

Shrimp branding 1993

Marine Harvest International Shrimp Division developed and implemented HACCP system with USFDA support as test bed pre US law.

MHI shrimp also bought value addition work back upstream from BOH US restaurant (e.g. peeling at Red Lobster outlets) to closer to source operations in Ecuador. Better QC, yields at lower costs.

MHI T/O doubled in 2 years. Not from the shrimp aquaculture but from shrimp processing.