Could this be new attempt by shrimp into salmon territory after briefly owning Mowi once upon a time.
Value addition processing was key to increased turnover with a model based on supplying farmers financing via seed and feed – in exchange for finished shrimp.
Farm productivity had plateaued with Taura – Ecuadors export growth only came about by increased hectareages under culture.
Marine Harvest International Shrimp Division developed and implemented HACCP system with USFDA support as test bed pre US law.
MHI shrimp also bought value addition work back upstream from BOH US restaurant (e.g. peeling at Red Lobster outlets) to closer to source operations in Ecuador. Better QC, yields at lower costs.
MHI T/O doubled in 2 years. Not from the shrimp aquaculture but from shrimp processing.