Venture or adventure – either way glad to see prawn are happy…

Are the happy prawns from Sirev├ąg the start of a new Norwegian farming adventure?

Could this be new attempt by shrimp into salmon territory after briefly owning Mowi once upon a time.

To be Prawn under a wandering star……shrimp business buys MOWI.

Will salmon giant Mowi ever expand back into shrimp farming? It already was in the sector – during the Taura syndrome time in Ecuador in the 1990’s

Value addition processing was key to increased turnover with a model based on supplying farmers financing via seed and feed – in exchange for finished shrimp.

Farm productivity had plateaued with Taura – Ecuadors export growth only came about by increased hectareages under culture.

Shrimp branding 1993

Marine Harvest International Shrimp Division developed and implemented HACCP system with USFDA support as test bed pre US law.

MHI shrimp also bought value addition work back upstream from BOH US restaurant (e.g. peeling at Red Lobster outlets) to closer to source operations in Ecuador. Better QC, yields at lower costs.

MHI T/O doubled in 2 years. Not from the shrimp aquaculture but from shrimp processing.