Why beyond shrimp will not be an issue….

The insight was crystallized for Prawnmaster with the understanding behind the realization of the purpose.

Alternative to meat offerings are always welcome, especially with an older health conscience public. The approach was via a nutritional and health angle. A way to deliver healthier options. Not to compete necessarily.

Uptake by millennial’s (hip technology) and narrative being used as a vegan banner is NOT the driver just collateral to the massive market of meat loving humans looking at their guts. The new microbiome burger.

BUT no-one goes into a restaurant and looks for an alternative to shrimp – except maybe unless you are a vegan….market just not there then to enter into at any volume with a purpose or proposition….

……shrimp aquaculture needs to lay aspirational groundwork to stay Beyond current commodity shrimp markets. Be one step ahead. Reaching out for tomorrow.


Shrimp/Prawn – declassifying as a meat…

In many instances seafood is not even considered under “meat” production.

Meat and Dairy Production – Our World in Data

Aquaculture has already passed fished seafood in volumes around 6 years ago and surpassed global beef production about the same time.

It is time shrimp swim away from being associated to meat and strike out on their own.

Many attributes make shrimp a great protein source, actually closer to insects than to meat.

So no-one mention insect meat…

….promoting shrimp is best if taken away from the “meat” label.

Natural “shrimp protein” is an option.

CP Foods finds opportunity in farmed shrimp disease crisis…

Crisis? What crisis? Link to Supertramp.

…..am pretty sure that CP Foods operation will find opportunity and be succesful – they have a world class shrimp operational team working on their RAS.

Latest technology would no doubt mean AI, robotics, edge computing, sensors, IoT, etc.

Hopefully the opportunity is for growth for all shrimp farmers in the industry.

The seafood media should growup and stop talking up a non existent disease crises in shrimp aquaculture.

Bigger consortiums should look to a better message to promote their brands. An all inclusive supportive message. Starting with ratcheting down disease issues as a driver to opportunities.

Why Thai shrimp production dropped and came to stabilise will be commented on tomorrow on this blog and how it manifested as a disease.

This article however is more about brand marketing and raising profiles and funds no doubt…


Whats driving the trend in aquafeed opportunities…

All well and good but dispute the statement that “feed is the limiting issue in how this industry grows“…


Aquaculture, at least for marine shrimp, has always been about how quickly a disruptive industry can grow. Disruptive to traditional fisheries of course.

An industry that started out on a marine chicken pelleted feed, domesticated the first omniverous crustacean and leads globally in seafood protein space with continuous improvement on aquaculture technology and supply chain together with continued y-o-y growth above all other food production systems is not limited by the raw material feed input.

Feed is of concern as a sub sector but not for how to grow this industry.

Shrimp aquaculture is a non peaked resource with major limiting issue in growth of industry being perception and growth in markets. Its a demand thing.

Prawn specific marketing by PescaNova

Rodolfo and Bigotes – Christmas publicity in Spain.

Resurrecting an old favorite character PescaNova in Spain upgrade with Vicente del Bosque.

While targeting the Argentian Red – yes, latest technologies has resulted in a massive increase in quality of this fished shrimp.

Was this heads-on promotion detrimental to farmed shrimp sales in Spain or did the TV marketing – seen daily on National TV and every Spanish home has an always on TV in eating area – also increase sales of all shrimp consumption?

Shrimp and avocado…

Lot of talk about how US shrimp marketing could follow an avocado marketing HAB – Hass Avocado Board strategy approach.

Will be interesting what those promoting this approach will come up with.

Shrimp and avocados do go well together though…

Prawn and tourism – the power of the Prawn…..

35 years on and still part of the Australian National Identity…..

An Australian Tourism US project that also raised interest in US shrimp consumption domestically – not just tourism.

Shrimp associated with vacations, sun and healthy eating.

Tourism (and Health) Ministries should not underestimate the power of the mighty Prawn to support their agendas.

On another level the shrimp industry could benefit from a generic US marketing approach but with a global and fragmented industry who will finance? Of course a specific certification and marketing program will help differentiate and also a “rising tide lifts all boats”.

On a further level shrimp industry players should specifically look at owning their own supply chain down to end consumers – not just as a label.