Whats driving the trend in aquafeed opportunities…

All well and good but dispute the statement that “feed is the limiting issue in how this industry grows“…


Aquaculture, at least for marine shrimp, has always been about how quickly a disruptive industry can grow. Disruptive to traditional fisheries of course.

An industry that started out on a marine chicken pelleted feed, domesticated the first omniverous crustacean and leads globally in seafood protein space with continuous improvement on aquaculture technology and supply chain together with continued y-o-y growth above all other food production systems is not limited by the raw material feed input.

Feed is of concern as a sub sector but not for how to grow this industry.

Shrimp aquaculture is a non peaked resource with major limiting issue in growth of industry being perception and growth in markets. Its a demand thing.


Prawn specific marketing by PescaNova

Rodolfo and Bigotes – Christmas publicity in Spain.

Resurrecting an old favorite character PescaNova in Spain upgrade with Vicente del Bosque.

While targeting the Argentian Red – yes, latest technologies has resulted in a massive increase in quality of this fished shrimp.

Was this heads-on promotion detrimental to farmed shrimp sales in Spain or did the TV marketing – seen daily on National TV and every Spanish home has an always on TV in eating area – also increase sales of all shrimp consumption?

Shrimp and avocado…

Lot of talk about how US shrimp marketing could follow an avocado marketing HAB – Hass Avocado Board strategy approach.

Will be interesting what those promoting this approach will come up with.

Shrimp and avocados do go well together though…

Prawn and tourism – the power of the Prawn…..

35 years on and still part of the Australian National Identity…..

An Australian Tourism US project that also raised interest in US shrimp consumption domestically – not just tourism.

Shrimp associated with vacations, sun and healthy eating.

Tourism (and Health) Ministries should not underestimate the power of the mighty Prawn to support their agendas.

On another level the shrimp industry could benefit from a generic US marketing approach but with a global and fragmented industry who will finance? Of course a specific certification and marketing program will help differentiate and also a “rising tide lifts all boats”.

On a further level shrimp industry players should specifically look at owning their own supply chain down to end consumers – not just as a label.