Promising to tell you the Prawn, the whole Prawn and nothing but the Prawn…….here I shine a light on global shrimp aquaculture and downstream markets……for those looking in from outside and those inside interested in the wider outside. Food trends, intelligence, tech, regulatory, investment and some fun, way out, or even wacky, shrimp material….
The insight was crystallized for Prawnmaster with the understanding behind the realization of the purpose.
Alternative to meat offerings are always welcome, especially with an older health conscience public. The approach was via a nutritional and health angle. A way to deliver healthier options. Not to compete necessarily.
Uptake by millennial’s (hip technology) and narrative being used as a vegan banner is NOT the driver just collateral to the massive market of meat loving humans looking at their guts. The new microbiome burger.
BUT no-one goes into a restaurant and looks for an alternative to shrimp – except maybe unless you are a vegan….market just not there then to enter into at any volume with a purpose or proposition….
……shrimp aquaculture needs to lay aspirational groundwork to stay Beyond current commodity shrimp markets. Be one step ahead. Reaching out for tomorrow.
Aquaculture, at least for marine shrimp, has always been about how quickly a disruptive industry can grow. Disruptive to traditional fisheries of course.
An industry that started out on a marine chicken pelleted feed, domesticated the first omniverous crustacean and leads globally in seafood protein space with continuous improvement on aquaculture technology and supply chain together with continued y-o-y growth above all other food production systems is not limited by the raw material feed input.
Feed is of concern as a sub sector but not for how to grow this industry.
Shrimp aquaculture is a non peaked resource with major limiting issue in growth of industry being perception and growth in markets. Its a demand thing.
Resurrecting an old favorite character PescaNova in Spain upgrade with Vicente del Bosque.
While targeting the Argentian Red – yes, latest technologies has resulted in a massive increase in quality of this fished shrimp.
Was this heads-on promotion detrimental to farmed shrimp sales in Spain or did the TV marketing – seen daily on National TV and every Spanish home has an always on TV in eating area – also increase sales of all shrimp consumption?
An Australian Tourism US project that also raised interest in US shrimp consumption domestically – not just tourism.
Shrimp associated with vacations, sun and healthy eating.
Tourism (and Health) Ministries should not underestimate the power of the mighty Prawn to support their agendas.
On another level the shrimp industry could benefit from a generic US marketing approach but with a global and fragmented industry who will finance? Of course a specific certification and marketing program will help differentiate and also a “rising tide lifts all boats”.
On a further level shrimp industry players should specifically look at owning their own supply chain down to end consumers – not just as a label.