Category: Shrimp protein
Price locked prawns…UK retail…
Easy enough to do with prawn as prices fixed/known 6 months into the future.
Kantar warned that seafood inflation could cause shoppers to trade down from the category to poultry and meat products.
BUT – let us be clear:
1. Seafood has many different channels.
Shrimp has shown to be inflation proof but are lumped in with all seafood and food.
2. Trading down comment is not applicable to shrimp – chicken and shrimp are interchangeable centre of the plate (COP) proteins…