Price locked prawns…UK retail…

Easy enough to do with prawn as prices fixed/known 6 months into the future.

Kantar warned that seafood inflation could cause shoppers to trade down from the category to poultry and meat products.

BUT – let us be clear:

1. Seafood has many different channels.

Shrimp has shown to be inflation proof but are lumped in with all seafood and food.

2. Trading down comment is not applicable to shrimp – chicken and shrimp are interchangeable centre of the plate (COP) proteins…

https://www.seafoodsource.com/news/foodservice-retail/uk-grocers-slash-seafood-prices-as-sales-slip-in-december

Prawns for breakfast – to help stop obesity under protein leverage hypothesis (PLH)…

https://onlinelibrary.wiley.com/doi/epdf/10.1002/oby.23578

Stop the prawn codons – focus on protein growth not fertility in the other layer to the code of life…unless reproducing of course…

https://scitechdaily.com/fly-researchers-at-duke-university-find-another-layer-to-the-code-of-life/