Price locked prawns…UK retail…

Easy enough to do with prawn as prices fixed/known 6 months into the future.

Kantar warned that seafood inflation could cause shoppers to trade down from the category to poultry and meat products.

BUT – let us be clear:

1. Seafood has many different channels.

Shrimp has shown to be inflation proof but are lumped in with all seafood and food.

2. Trading down comment is not applicable to shrimp – chicken and shrimp are interchangeable centre of the plate (COP) proteins…

UK shoppers switching from fresh to frozen prawn…

Makes sense – cheaper, better quality when frozen (quality locked in), food safety higher as bacterial degredation stopped/slowed.

What is there not to like?